SPEC – Competition landing page, Internet
This advert targeted college students aged 18-22 years, and was designed to drive email address collections from that key audience demographic. The tone was cheeky and promotional, in line with the Cheetos brand voice.
The designer for this project was Marni Keenan.
About Us section, Facebook
I created this ‘About Us’ section for a brand new local food business in August 2020. The owner was struggling to find her business identity, as well as finding it hard to break into a fairly strong local food scene. I researched her existing social media presence to get a feel for her preferred brand voice, and pulled out the most compelling parts of her business offering to create this engaging overview.